23 magazines killed in one day.

Posted on Apr 17, 2010

The publisher, Reed Elsevier, pulled the plug and pronounced them dead yesterday.

This is not the recession. This is evolution. It’s just not a good time to be in the magazine business. Or newspaper. Or printed catalog. Or direct mail. Or buggy whip.

Who’s next?

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2 Comments

  1. Daniel
    April 17, 2010

    Will be launching a few products under the name Mr Tuff or Tuff Stuff. These include houeshold cleaning products, auto shampoo & wax, bike cleaner, tarmac rejuvenator, contact adhesives and wood glue.
    Looking for a catchy tagline depicting ‘affordable quality’ Any suggestions will be appreciated.

    Reply
    • Bob
      April 17, 2010

      mrtuff.com and tuffstuff.com urls are both taken. If you own them, fine. If you don’t, you might want to re-think your product naming. Read our White Paper on taglines: words like “quality” have very little traction.

      Reply

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